About us
Pappadum
Every generation inherits less than the one before it.
Pappadum exists to slow that down.
A tiger leaps across rooftops. A flying monkey soars through shifting skies. Old symbols glow with fresh life — carried forward in films about India's hidden histories, in writing about identity and motherhood, in coloring books for small hands, and in objects made for everyday use.
Not preservation behind glass. Heritage in circulation.
What we remember becomes what we pass on.
Our Founder
I was raised in New York by Indian émigré parents, in the space where Diwali lights met school plays and Saturday morning cartoons. Family trips to India left their imprint in color, sound, and scent — the kind of thing you don't realize you've absorbed until you go looking for it later.
I trained as a lawyer, but have now spent over a decade as an entrepreneur in design, art direction, and brand-building. But the thing I kept circling back to was heritage, and how easily it thins out.
Now I'm in Los Angeles with two kids of my own, and the question every diaspora parent eventually runs into has become mine: how do you keep a heritage alive across distance and generations?
Pappadum is my answer. Short films about India's history and hidden wonders. Essays about identity and motherhood and the space in between. Coloring books that put festivals and landmarks into small hands. Objects that carry old symbols into everyday life.
It's for anyone reconnecting with where they come from — and for the parents trying to pass it on.
— Sarada Ravindra Winstead